The first and only minority-owned distillery in the USA, grass-roots premium vodka brand This Life Forever was founded by CEO Russell Fletcher in 2007. After 10 years working in tour production and owning an internet based multimedia company, Fletcher began to learn wine making as a hobby, soon leading to multiple amateur gold medals and eventually, the birth of This Life Forever Inc. After making a considerable investment and spending a significant amount of time learning the art of designing the perfect spirit, the Mishka Premium Vodka line was created, starting with its signature Mishka Honey Vodka flavor.
In light of COVID-19, the Nationally Minority Certified company recently shifted to producing 25 tons a month of an advanced-formula hand sanitizer made with 80% alcohol and aloe vera. Fletcher donated the sanitizer to the area’s largest hospital (Lehigh Valley Hospital) for nurses and EMTs, where his son was born and spent some time in the intensive care unit, as well as several local first responders and fire departments. Fletcher also installed a free refill station for the donated bottles. To afford this, Fletcher is distributing to several paying customers like USPS, UPS, Fedex Freight, Comcast and Lanta Bus Company, as well as several trucking companies.
Mr. Fletcher has led Mishka Premium Vodka to win multiple Gold and Silver Medals in the San Francisco World Spirits Competition. While forging new partnerships and assisting the sales and marketing teams in day-to-day decision making, Fletcher has accumulated 13 spirit formulations, featuring a wide spectrum ranging from Vodka to Whiskey, filed with the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Mishka Premium Vodka is made and bottled in Allentown, PA. Our Premium Vodka products have all-natural flavor profiles, with no sugar, no additives and all-natural coloring. Mishka Premium Vodka is also a gluten free, NON-GMO, corn-based vodka that you can enjoy on-the-rocks or as a foundation to a wide-range of cocktails.